EVOLUTION OF CONCEPTS OF FASHION AS SOCIOCULTURAL PHENOMENON

Abstract

Culturologists and sociologists are always interested in the difficult nature of fashion, its variability and development according to dynamics of society. The social-class relations, public institutes, representations about bad and good change, the same happens with fashion, its obvious and hidden functions. This article is devoted to the analysis of evolution of concepts of fashion as the sociocultural phenomenon making the special contribution to self-organization of modern society.