ON THE ISSUE OF JUSTIFICATION OF THE INDICES AND CRITERIA OF ECONOMICAL EFFICIENCY OF ENTERPRISES IN THE CONTEXT OF MARKET GLOBALIZATION

In order to determine the efficiency of the enterprise performance, get more complete view on the state of business and find reserves allowing to ensure enterprise development it is reasonable to carry out the analysis and the assessment of the enterprise development efficiency.

The article reviews the basic methods of economic efficiency assessment of the engineering industry enterprise; among them are: matrix and graphic methods, differential methods, complex assessment with the use of integrated index, application of generalized desirability function, score evaluation, hierarchy analysis, and the assessment of product efficiency level on the basis of total deviation from ideal point.

Classification of criteria and methods of the efficiency assessment that can be used for enterprise evaluation testifies that most of the methods use the quality and value criteria. Most of the methods specify the dependence of the assessment fairness and objectivity on the human resources as they use subjectivity of criteria assessment when evaluating the enterprise efficiency level.

The author suggests carrying out of the assessment of efficiency level from the perspective of sales effectiveness which should be used as a general index of efficiency of the engineering industry enterprise.

The suggested model occurs due to the fact that the index of total market share of the enterprise serves as a restriction for the increase of efficiency of the enterprise within mechanical-engineering market that allows to take into account the level of competition within this market. In this case, the dependence of sales effectiveness on the range of criteria is determined; and among these criteria the following criteria of efficiency of the product in the market are: cost, quality, and delivery terms.