Email this article IMPLICATIONS AND FACTORS AFFECTING COMPETITIVENESS OF EDUCATIONAL SERVICES OF HIGHER EDUCATION INSTITUTIONS
- Authors: Zhdankina I.Y.1, Smirnov A.N.1, Shamin E.A.1
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Affiliations:
- Nizhniy-Novgorod State Engineering-Economic Institute, Knyaginino
- Issue: No 4 (2014)
- Pages: 113-119
- Section: Гуманитарные науки
- URL: https://vektornaukitech.ru/jour/article/view/589
- ID: 589
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Abstract
Functioning of stable market relations in our state is closely connected with formation and development of market of educational services. Formation of market of educational services is a complex process. Understanding of education as a service and its entry into the market assumes application of marketing mechanisms, including financial relations between objects of the market of educational services. Educational services, as any other services, are offered in the market which is understood as a set of the existing and potential buyers and sellers of goods or services. In such a case educational market is the market where demand for educational services from the main economic entities (individuals, enterprises and organizations, government) interact with their offer from various educational organizations. The article considers the concept of competitiveness of educational organization. Competitive advantages of educational organizations are also considered and the system factors of competitiveness of educational market are discussed. Essential positive interrelations of external and internal factors of market environment form objective opportunities for competitiveness development. Essential negative interrelations of external and internal factors of market environment may occur because of discrepancy in orientation of their development.
The formed assessment factors system of competitiveness in the market of educational services is the author’s work and is strictly subordinated to the specifics of this research; it represents necessary tools for achievement of the most advantageous competitive position by the educational organization.
Thus, on the basis of the offered system of factors it is possible to adequately estimate the real level of competitiveness of educational market, identify the main tendencies of market environment, timely catch market conjuncture, analyze carefully and react positively on changing of market conditions, and to enhance competitiveness in general.
About the authors
Irina Yurievna Zhdankina
Nizhniy-Novgorod State Engineering-Economic Institute, Knyaginino
Author for correspondence.
Email: irka-zh@mail.ru
senior lecturer, postgraduate student
Russian FederationAleksandr Nikolaevich Smirnov
Nizhniy-Novgorod State Engineering-Economic Institute, Knyaginino
Email: smirnov@ngiei.ru
candidate of pedagogical sciences, the first Pro-rector
Russian FederationEvgenij Anatolievich Shamin
Nizhniy-Novgorod State Engineering-Economic Institute, Knyaginino
Email: evg.shamin4@gmail.ru
candidate of economical sciences, Associate Professor, Pro-rector for Science and Innovative Development
Russian FederationReferences
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