«UNIVERSIADE LESSON» AS THE FORM OF PROMOTION OF HEALTHY LIFESTYLE AND CREATING IMAGE OF A SPORT EVENT


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Abstract

In this article there is analyzed the concept of a healthy lifestyle for children and adolescents and promotion of sports events through «Universiade Lessons» and the festival «Uni-Child» in educational institutions of various levels of the Republic of Tatarstan. It is concluded that the effectiveness of promoting sport and healthy lifestyle among children and adolescents depends on their involvement in the organization and conduction major sport events.

About the authors

Nadezhda Vladimirovna Vanyukhina

Institute of economics, management and law, Kazan

Author for correspondence.
Email: vanyuhina@ieml.ru

 Ph.D. in Psychology, Assistant professor of developmental psychology and psychophysiology

Russian Federation

Al'bina Il'darovna Skorobogatova

Institute of economics, management and law, Kazan

Email: skorobogatova@ieml.ru

Ph.D. in Pedagogy, Head of the Department of educational psychology and pedagogy

Russian Federation

Firuza Al'bertovna Saglam

Institute of economics, management and law, Kazan

Email: saglam@ieml.ru

Ph.D. in Pedagogy, Assistant professor of educational psychology and pedagogy

Russian Federation

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