THE IMPORTANCE OF PROMOTION OF DISEASE PREVENTION AND POPULATION HEALTH IMPROVEMENT USING MODERN MASS MEDIA

The article says that the tension index of population health increases under current conditions, and there is a tendency for increase of the number of people with the borderline states and disability. Due to this fact it is very important to prevent the risk of various pathologies by informing people through modern means of communication on the basic rules of a healthy lifestyle.
The article analyzes the main causes of various diseases, determines the links between mental and physical health.

The author distinguishes three main groups of diseases, being the most frequent causes of the increased mortality; they are: cancer, cardiovascular pathology and mental disorders. Besides, the author gives brief descriptions of these groups of diseases and recommendations for their prevention and treatment. The main emphasis of the article is on the necessity for people to live a healthy lifestyle and keep high motion activity; the article states that there are a number of special exercises developed as the part of physical therapy that promotes health improvement of the whole body and treatment of particular diseases.

In addition, the author describes her own experience of participation in prevention and awareness of population of the city of Togliatti: in 2008 – 2010 AUTOVAZ TV channel showed a series of programs consisting of more than 30 items (in the program "Hello!") that explained the causes of different pathologies, the prevention measures, and the means of remedial treatment and physical rehabilitation in modern medicine.