QUALITY OF SERVICES AND PROCESS OF THEIR PROVISION: SYSTEM OF THE REQUIREMENTS, PROBLEMS OF MANAGEMENT
- Authors: Moryakova A.V.1
-
Affiliations:
- Volga State University of Service, Togliatti
- Issue: No 1 (2015)
- Pages: 174-177
- Section: Гуманитарные науки
- URL: https://vektornaukitech.ru/jour/article/view/528
- ID: 528
Cite item
Full Text
Abstract
The quality of the services and process of their provision remains one of the key problems in the scope of enterprises development in the service sector. In the situation of intensification of competition for customers, enterprises of the service sector strive to constant growth of services quality on the base of efficient management of the services provision process. The purpose of the study is to systematize and define the requirements applied to quality of the services and process of their provision; identification of the main problems of management of the services provision process at the enterprises of the service sector, and presentation of the possible ways to solve them. Methodological base of the work is represented by general scientific methods: analysis, induction and deduction, empirical generalization, and study of the cause-and-effect relationship. The range of the dominant requirements applied to quality of the services provision process is determined by strategic conceptions of enterprises in the service sector, constant attention of senior management to quality of the services and process of their provision, establishing of high standards, tendency and reaching full satisfaction of producers and consumers of the services. The work reveals main problems of management of the services provision process, which are conditioned by difficulty of determination of consumers’ satisfaction level, absence of personal interest of the service providers in the course of their working practice, insufficiency of the creative potential, high dynamic of information flow, financial difficulties. In order to solve the identified problems a few variants are offered to improve quality of the services provision process and management activity of enterprises in the service sector; the ways to modernizations of traditional management of the services provision process are shown. Practical importance of the work makes certain contribution to increasing the efficiency of management activity of enterprises in the service sector. The area of application of the received results of the study is represented by the possibility of the use for the future theoretical and practical development that provide qualitative development of management of the services provision process at the enterprises in the service sector.
About the authors
Anastasia Vladimirovna Moryakova
Volga State University of Service, Togliatti
Author for correspondence.
Email: a.v.moryakova@yandex.ru
candidate of economic sciences, Associate Professor of Department «Economy, Organization and Commercial Activity»
Russian FederationReferences
- Balaeva O.N., Predvoditeleva M.D. Approaches to management of service quality: consumer focus. Menedzhment v Rossii i za rubezhom, 2005, no. 2, pp. 90–97.
- Lavlok K., Gamesson E. Sservice marketing – what’s next? In search of a new paradigm and new trends (part 3). Marketing i marketingovie issledovaniya, 2006, no. 4, pp. 354–353.
- Ponomareva T.A., Supryagina M.S. Service quality: qualitative assessment parameters. Marketing v Rossii i za rubezhom, 2006, no. 1, pp. 47–58.
- Berry L.L. Relationship marketing. In Emerging Perspectives on Services Marketing. Association. Chicago, 1983, no. 1, pp. 25–28.
- Erohina L.I., Bashmachnikova E.V. Strategic alternatives in management process on enterprises of service sector. Vestnik Nizhegorodskogo universiteta imeni N.I. Lobachevskogo. Seriya Ekonomika i finansi, 2004, no. 2, pp. 137–140.
- Bashmachnikova E.V., Moryakova A.V. Service sector: objective laws and conditions for development. Vestnik Povolzhskogo gosudarstvennogo universiteta servisa. Seriya Ekonomika, 2008, no. 3, p. 27.
- Gronroos C. A Service quality model and its marketing implications. European Journal 18, 1991, no. 4, pp. 36–44.
- Parasuraman A., Berry L., Zeithaml V. SERVQUAL: A multiple-item scale for measuring customer perceptions of service quality. Journal of Retailing, 1998, no. 1, pp. 12–40.
- Lekhto A., Matveenko A. Management effectiveness and opportunities for the Russian enterprises. Problemi teorii i praktiki upravleniya, 2003, no. 5, pp. 86–91.
- Munin P.I., Munina M.P. Sustainable development management (uncertainties-informational analysis). Menedzhment v Rossii i za rubezhom, 2008, no. 2, pp. 131–137.
- Moryakova A.V. Research of dominant categories and of ensuring the stages of the service provision process by application of management functions. Shkola universititskoy nauki: paradigma razvitiya, 2010, no. 1-2, pp. 370–374.
- Moryakova A.V. Theoretical and methodological basis of the functional approach to managing the process of service rendering in the companies of service sphere. Vestnik Povolzhskogo gosudarstvennogo universiteta servisa. Seriya Ekonomika, 2013, no. 4, pp. 62–66.
- Ryuri E. Resource management as a factor of strategic progress. Problemi teorii i praktiki upravleniya, 1995, no. 6, pp. 51–67.
- Fonteno G., Henke L., Karson L. Four assessment methods of consumer’s satisfaction. Upravlenie kachestvom, 2006, no. 6, pp. 3–8.
- Matveeva S. Diagnostics of an enterprise and its model. Problemi teorii i praktiki upravleniya, 1999, no. 5, pp. 112–120.
- Kulikova Yu.A. Instruments of organizational management in the service sector. Menedzhment v Rossii i za rubezhom, 2007, no. 6, pp. 32–40.
- Dzillis D., Barta P., Leblan P. Structure against function (through the example of the USA). Rossiyskiy jurnal menedzhmenta, 2006, vol. 4, no. 1, pp. 147–162.
- Maslov D., Woutson D., Chilishi D. Application of functional model of management assessment to achieve constant competitiveness. Menedzhment v Rossii i za rubezhom, 2007, no. 3, pp. 10–23.
- Juran J.M. Quality Planning and Analysis. New York, McGraw-Hill, 1993, 560 p.
- Karlina T. Restructuring Companies in Critical Conditions. Problemi teorii i praktiki upravleniya, 2010, no. 4, pp. 106–114.