CONTROLLING SYSTEM AS A MODERN CONCEPT OF MANAGEMENT

The article substantiates the necessity of integration of modern approaches to management. Analysis of a new paradigm of management has allowed the authors to highlight its main features: positioning the company as an "open" system, which operates in unity with the internal and external environment; recognition of the main purpose of product quality and customer satisfaction rather than growth of production; adaptability to environment; value growth of specialists who possess knowledge; enhancing the role of organizational culture and employee motivation. The article suggests classification of modern management concepts: general management concept, the concept of production management and sales staff management concept, the concept of financial management, the concept of information management. Based on the research objectives of application, effect, problems and limitations of the presented concepts, the basic principles of management have been identified, such as customer orientation, the leading role of quality, the use of the process approach and others. The relevance of the application of the controlling in the enterprise is proved in the article. The authors propose a model of controlling as a modern management concept which allows to integrate and to coordinate all of its elements. The main objectives of controlling system are defined as support of strategy development, management orientation to the specified target, crisis prevention. Objects of controlling are the functional areas of the company. The subject of controlling is the service which activity is based on the principles of modern management concepts. The article describes the functions of controlling: information, planning, monitoring, analytical, control, integration, and coordination. The authors propose instruments of controlling which should ensure the achievement of the objectives of the enterprise. As a result of the research, it is proved that the proposed system of controlling has the basic features of modern management concepts. The developed model will allow to launch the formation of an effective controlling system in the enterprise on the basis of a new management paradigm.