REVISITING THE «IMAGE-BUILDING POLITICAL MEDIATEXT» DEFINITION


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Abstract

The paper analyses and systematizes theoretical material in the field of media-linguistics and political linguistics, the foundation of which is identification of the key features of the political media-text as the major means of building a political image.

The paper systematizes and specifies such terms as “text”, “media-text”, “supertext”, “political text”, and “image-building text”. Author reviews in detail the functional characteristics of these terms and considers them as the determining basis for the “image-building political media-text”.

The image-building political media-text is a key unit of the political image formation, speaking both as a tool and as a reflection of the image-building process. However, media-text as a means of creating a political image has not been thoroughly researched. In this regard, consideration of functional, linguistic and pragmatic features of the image-building political media-text seems to be particularly interesting and important with regard to different language communities.

Analysis of modern linguistic and pragmatic researches allows the authors to give a detailed and precise definition of the “image-building political media-text” concept. To understand the formation process of a political image it is necessary to review completely its essential features as a supertext with the definite linguistic and pragmatic settings having media, poly-code and targeting characteristics, as well as consider the functions of an image-building political media-text in the social and political environment.

Thus, an image-building political media-text can be determined as a supertext initiated by a political system of one country and functioning in the field of public political communication of the other country. It contains the information on important political issues and is aimed at formation, maintaining and correction of the positive image of a subject. Such text is aimed at potential mass audience and spread through the mass media channels.

About the authors

Oleg Igorevich Kalinin

Federal national government military school of higher professional education “Military University”, Moscow

Author for correspondence.
Email: kallini4@yandex.ru

lecturer of the 40th Chair (Far-Eastern languages), Foreign Languages Department

Russian Federation

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