LINGUOCOGNITIVE FEATURES OF PRESIDENTIAL DISCOURSE

Presidential power institute is an integral part of the modern world life. President, being the leader of the country, uses speech and linguistic means not only at the mundane level but also in the process of performance of his official duties. In the modern world, presidential power determines largely the future of the state and the nation that elected him. In relation to specified features, the tendency of considering presidential discourse as a separate unit appeared in Russian linguistics in recent years.

The paper analyses the linguocognitive features of the presidential discourse, which is considered as a separate kind of institutional discourse and, at the same time, has characteristics peculiar for personal discourse.

The author studied the linguocognitive characteristics of presidential discourse typical for it as for a kind of institutional discourse (institutional component) and characteristics typical for the linguistic persona of the president himself (personal component). 

During the study, it was determined that the presidential discourse can be fully considered as an independent type of the institutional discourse basing on the fact that it has main characteristics of the institutional discourse: communication goal, communication participants, own institute. It should be mentioned that the presidential discourse develops not only within political communication but also affects many other spheres of life (for example, education). At the same time, the paper proves the considering personal component as an integral part of the presidential discourse as each president is a linguistic persona with its linguocultural features, which influence cannot be ruled out even against the presidential discourse due process.