ABOUT AUTHENTICATION METHOD OF CONTEMPORARY NEWSPAPER TEXTS

The paper considers authentication as a phenomenon of a modern mediatext. Authorization is understood as a conscious or unconscious expression in the text of the position and personality of its creator, which is detectable through analysis of specific linguistic means, communicative strategies and tactics of the text composition. It is important that a journalistic text is always interpreted by the audience as an expression of the author’s ethical position, their knowledge and understanding of life even though they never use direct reference to their point of view. The degree of the author’s characteristics manifestation is strictly regulated by the requirements to the design and style in the texts produced in different public spheres. For a journalistic text, authentication is one of the most notable features. Today, authentication in social and political journalism is aimed at the author’s specific images; the most popular is the image of a journalist who can comprehend and evaluate their own reality, showing their ideological position and personality through speech freedom and the desire to move away from standard newspaper and journalistic style. Specific verbal structures used by the journalists to represent themselves in the text and create a recognized form of the narration subject are studied in the paper. The most noticeable authentication is carried out by means of so called meta-text inclusions of different types. The author’s meta-text inclusions are used in the text of all newspaper genres, except those in which the journalists adheres factual way to convey events.