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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="other" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Frontier Materials &amp; Technologies</journal-id><journal-title-group><journal-title xml:lang="en">Frontier Materials &amp; Technologies</journal-title><trans-title-group xml:lang="ru"><trans-title>Frontier Materials &amp; Technologies</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2782-4039</issn><issn publication-format="electronic">2782-6074</issn><publisher><publisher-name xml:lang="en">Togliatti State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">722</article-id><article-categories><subj-group subj-group-type="toc-heading"><subject>Гуманитарные науки</subject></subj-group><subj-group subj-group-type="article-type"><subject></subject></subj-group></article-categories><title-group><article-title xml:lang="en">NEW TRENDS IN THE US PUBLIC DIPLOMACY DURING THE B. OBAMA ADMINISTRATION</article-title><trans-title-group xml:lang="ru"><trans-title>НОВЫЕ ТЕНДЕНЦИИ В ПУБЛИЧНОЙ ДИПЛОМАТИИ США В ПЕРИОД АДМИНИСТРАЦИИ Б. ОБАМЫ</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Fedorov</surname><given-names>Oleg Dmitrievich</given-names></name><name xml:lang="ru"><surname>Федоров</surname><given-names>Олег Дмитриевич</given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><bio xml:lang="en"><p>PhD-student, school of international relation</p></bio><bio xml:lang="ru"><p>аспирант факультета международных отношений</p></bio><email>oleg_fedorov@inbox.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">St. Petersburg State University, St. Petersburg</institution></aff><aff><institution xml:lang="ru">Санкт-Петербургский государственный университет, Санкт-Петербург</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2014-06-30" publication-format="electronic"><day>30</day><month>06</month><year>2014</year></pub-date><issue>2</issue><issue-title xml:lang="en"/><issue-title xml:lang="ru"/><fpage>126</fpage><lpage>130</lpage><history><date date-type="received" iso-8601-date="2022-12-01"><day>01</day><month>12</month><year>2022</year></date><date date-type="accepted" iso-8601-date="2022-12-01"><day>01</day><month>12</month><year>2022</year></date></history><permissions><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/></permissions><self-uri xlink:href="https://vektornaukitech.ru/jour/article/view/722">https://vektornaukitech.ru/jour/article/view/722</self-uri><abstract xml:lang="en"><p>This article is devoted to the new approaches of the B. Obama public diplomacy. Also it is analyzed the challenges facing the U.S. in that field of international relations, as well as the phenomenon of the Internet-diplomacy as the basis for the Obama's diplomatic strategy in public diplomacy.</p></abstract><trans-abstract xml:lang="ru"><p>Статья посвящена анализу новых подходов к реализации программ публичной дипломатии администрации Б. Обамы. Проанализированы вызовы, стоящие перед США в этой сфере международных отношений, а также рассмотрен феномен Интернет- дипломатии как основы стратегии Б. Обамы в сфере общественной дипломатии.</p></trans-abstract><kwd-group xml:lang="en"><kwd>Us public diplomacy</kwd><kwd>soft power</kwd><kwd>smart power</kwd><kwd>digital diplomacy</kwd><kwd>B. Obama</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>публичная дипломатия США</kwd><kwd>мягкая сила</kwd><kwd>умная сила</kwd><kwd>Интернет-дипломатия</kwd><kwd>Б. Обама</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">1. Graffy C. The Rise of Public Diplomacy 2.0. // The Journal of International Security Affairs July 2009.</mixed-citation><mixed-citation xml:lang="ru">Graffy C. The Rise of Public Diplomacy 2.0. // The Journal of International Security Affairs July 2009.</mixed-citation></citation-alternatives></ref><ref id="B2"><label>2.</label><citation-alternatives><mixed-citation xml:lang="en">2. IT Strategic Plan: Fiscal Years 2011-2013 – Digital Diplomacy. Department of State 01/09/2010</mixed-citation><mixed-citation xml:lang="ru">IT Strategic Plan: Fiscal Years 2011-2013 – Digital Diplomacy. Department of State 01/09/2010</mixed-citation></citation-alternatives></ref><ref id="B3"><label>3.</label><citation-alternatives><mixed-citation xml:lang="en">3. 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